Edmund Fitzgerald too, right? I know I sold a couple varieties of their stuff back when I was working at the convenience store. I believe it was Burning River & Edmund Fitzgerald, but occasionally the rep would talk the boss into ordering something else.
Not a fan of their packaging, what with how they have higher edges of the six-pack with the handle kind of sunken beneath... though I can understand how that deters the bastids who will steal a single beer out of a sixer.
As I said, I've worked in a convenience store... you'd be surprised how many of those people there are.