'12 - Firefly '13 - Firefly, Made In America '14 - Firefly, Made In America '15 - Mountain Jam (Sunday), Firefly, Pitchfork, Made In America '16 - Boston Calling, Firefly, Osheaga, Made In America, Roots Picnic NYC '17 - Boston Calling, Gov Ball, Firefly (Sunday), Pitchfork, Day For Night '18 - Boston Calling, Mountain Jam, Osheaga '19 - Form, Firefly (Sunday)
If you're going to make a music festival and say it's reflective of surf culture you pretty much have to book Jack Johnson. Other surf related bands I can think of are Donovan Frankereiter, G Love, The Shins, Ben Harper, One or both of the Marley's, any white reggae band, Matt Costa. We could just be reading too much into the surf and ocean aspect and this will be more like Hangout in New Jersey.
Not bad I was thinking about calling out SOJA specifically, for some reason surf towns love SOJA.