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Hey y'all....everyone by now is familiar with Abercrombie & Fitch's jackass CEO. If not, crawl out from under your rock. A young man in LA has found a wonderful way to fight back and do some good at the same time.
I'm personally all over this idea! Why don't we have an Abercrombie clothing drive at Brunch this year? Everyone bring at least one item from a thrift shop, your closet or wherever. Depending on how much we get, I will offer to distribute it to Atlanta's homeless (might even wear my Rootu while doing it). We could share the donations among several other cities if anyone else wants to help distribute.
So, I normally don't give a sh*t about stuff like this, mainly because giving this idiot attention is what his end game is.
But can someone clarify one little detail for me?
How in the wide world of f*ck can that mutant talk about beautiful people being the only people he wants in the store? That dude has had so much work done he looks like he's in permanent vampire-mode as an extra for Buffy or something.
I am ashamed to say I have one shirt from there that I bought many years ago. I will gladly bring it, because there is no way in hell I am wearing it again.
So, I normally don't give a sh*t about stuff like this, mainly because giving this idiot attention is what his end game is.
But can someone clarify one little detail for me?
How in the wide world of f*ck can that mutant talk about beautiful people being the only people he wants in the store? That dude has had so much work done he looks like he's in permanent vampire-mode as an extra for Buffy or something.
Haha that's a good one. I've been laughing at the "Old Biff" from Back to the Future comparisons.
Post by FuzzyWarbles on May 16, 2013 11:51:08 GMT -5
I would love to donate but I dislike wearing clothes with brand names on them and so I've never purchased anything from this company. Great Idea though.
Abercrombie must not be doing well sales-wise for him to pull this type of stunt. It's similar to prestige pricing for sure, only instead of putting a high price tag (which they already do if I remember correctly) in order to limit the level of customers who can buy the product and therefore give it more intrinsic value, he is limiting the sizes of people who can wear the product. So does he think people will go buy the clothing now to prove that they are a small enough size?
"Hey, guys, look.. I am small enough to fit into this t-shirt."
Regardless, Abercrombie is back in the news again. Will they be able to gather enough people to have their backs like Chic-fil-A and have their own "Healthy-sized Popular Kids Day" or something along the same vein, with shirtless 19 year old models breaking into "God Bless America" amongst the overwhelming scents of perfume and cologne designed for middle schoolers?
I can't even walk past that place because of the smells. If the CEO really wanted this to work for him, he should've included some kind of statement about guns or God. I mean, he tried with the whole "catering to my demographic" spiel, but I doubt that is enough for Fox News to back his cause.
I think the issue is that he openly spoke about their business model when he should have just kept his mouth shut. Companies do things like this all day every day, they just don't talk about it. It's potentially PR suicide. That is why I think the company must really be suffering if he thinks doing this is worth the risk.
Or are you talking about the giving clothes to the homeless guy, glennron?
Post by Longtime and Frequent Poster on May 16, 2013 12:19:54 GMT -5
Sorry jakicker, I meant the guy giving the clothes to the homeless.
And I don't know the guy's intentions, but he's using the homeless as a prop in his "fight" against A&F. It's not going to hurt A&F's sales; like Flanzo said the CEO is fine with all the attention he's getting. While the CEO is certainly a certifiable d*ckhole, he isn't stupid.
You could get a homeless person to sprint into traffic for a hot dog (seriously, I've seen it done before), I don't think they're going to be too offended for being a prop in a video like this. Plus, free clothes.
"I'll show those corporate bozos.. What is less cool or popular to high schoolers than homeless people!"
But in the end, homeless are getting clothes. I wish there was a way to raise money for the homeless to be put towards shelters, food, and mental health services instead, but if they are getting some help out of all this, I still say it's a good thing.
Post by itrainmonkeys on May 16, 2013 12:28:22 GMT -5
He's using the homeless as a prop but at the same time he is giving clothing to homeless people who need it so I'm kind of okay with it. It also brings attention to the CEO being an ass which may in turn open some people's eyes to the brand's exclusionary message. I can't predict if this will hurt/help sales but at the end of the day some homeless people have more clothes than they started with.
Okay I finally actually watched the video and I like the guy. But I am worried that certain sectors of hipsters will start wearing the clothing to be homeless-chic, or that entire sororities (except the XL+) will put them on for their homeless themed parties. Y'all remember that bullshiit?
Post by Longtime and Frequent Poster on May 16, 2013 12:34:47 GMT -5
Even if you look past the exploitation, I just don't see how it will logically hurt their sales any more than the CEO's comments. Which I still don't think will happen but I guess we'll see.
Post by riversideroo on May 16, 2013 12:42:09 GMT -5
I worked for the A&F corporate office while I was in college. Some of my friends still work there. I did customer service and worked the front desk. I opened the place a few times a week for 4 years. I saw MJ every day and he is a very strange guy. OCD to the max. That place is a cult.
Even if you look past the exploitation, I just don't see how it will logically hurt their sales any more than the CEO's comments. Which I still don't think will happen but I guess we'll see.
Maybe it's just a way to kill two birds with one stone. Give clothes to the homeless and spread awareness of the CEO's asinine comments/position at the same time.
Even if you look past the exploitation, I just don't see how it will logically hurt their sales any more than the CEO's comments. Which I still don't think will happen but I guess we'll see.
Oh, this won't hurt their sales at all, it's just a good way to raise awareness. Most of the people who would be outraged by this already don't buy A&F clothing.
Oddly enough, I recently donated 4 full garbage bags of clothes to Goodwill and a ton of A&F stuff was in there. I never bought any of it, I was a serious clepto in high school and routinely stole hundreds of dollars of merchandise from their store in the Palisades mall.
Vote with your dollars (IE: buying or not buying a product). Anything else you do is free advertising.
There's going to be a lot of people that see homeless people wearing Abercrombie and think (because they have not seen the video). "Oh, how nice they donate to the less fortunate".
And it's not like anyone familiar with their product doesn't understand it's exclusivity through price and promotion. Who cares? I'm to "normal" to work at Hot Topic. They're selling an image. That's what clothing companies do! If you buy a band or Bonnaroo t-shirt you bought "that" image.
But when it's all said and done it's his business and he can run it however he likes. Just like I can choose to buy or not buy his products.
I worked for the A&F corporate office while I was in college. Some of my friends still work there. I did customer service and worked the front desk. I opened the place a few times a week for 4 years. I saw MJ every day and he is a very strange guy. OCD to the max. That place is a cult.
I used to work for one of the stores while I was in college too. The way they run that place behind the scenes is insane. I knew that Jefferies was messed up a very long time ago. It really is like a cult. It's sad.
Even if you look past the exploitation, I just don't see how it will logically hurt their sales any more than the CEO's comments. Which I still don't think will happen but I guess we'll see.
Maybe it's just a way to kill two birds with one stone. Give clothes to the homeless and spread awareness of the CEO's asinine comments/position at the same time.
The creator of the video has his own video production channel on YouTube. There were more than two intentions.
I worked for the A&F corporate office while I was in college. Some of my friends still work there. I did customer service and worked the front desk. I opened the place a few times a week for 4 years. I saw MJ every day and he is a very strange guy. OCD to the max. That place is a cult.
I used to work for one of the stores while I was in college too. The way they run that place behind the scenes is insane. I knew that Jefferies was messed up a very long time ago. It really is like a cult. It's sad.
I asked to be transferred to a store one summer while I was living in Ann Arbor, MI. They were going to transfer my corporate wage along with the job but after working there for a month and that never happening I became a little upset. They gave me the worst shift possible and one night at about 1:00am and being told multiple times that I wasn't "pimping out the clothing racks" the right way, I look at the manager, told him to f*ck himself and walked out. Went back to my job at corporate after the summer and nobody said a thing. I could go on for hours about that company.
Maybe it's just a way to kill two birds with one stone. Give clothes to the homeless and spread awareness of the CEO's asinine comments/position at the same time.
The creator of the video has his own video production channel on YouTube. There were more than two intentions.
Okay, so there's three intentions there. He's still doing a good thing IMO. He said that he read people online commenting saying that nothing needed to be done and the CEO would pay when karma came back to bite him and this guy decided to do something. If his profile gets raised a bit because he started a campaign to clothe the homeless/stick it to the CEO then I don't really see a huge problem...but I understand others will feel differently.