Wait what were those things? My friends and I were in a taxi coming from pod 1 and saw those lights in the sky and all just about freaked. We ended up meeting the same cab driver on Sunday and he told us we were his best customers of the weekend.
This was one of the cooler things I have witnessed, even if it was a publicity stunt. I was in the press/guest area and saw the whole thing from the start. Then one of the parachuters swooped in about 15 feet over my head and landed in the guest area! It was crazy! Needless to say he scared the shiz out of the folks who were just hanging out and hadn't noticed the stunt. I had to shake his hand...he freaking chuted into an incredibly small area with tons of people and no one was hurt.
But what was this marketing for? Cool but poor marketing since I have no idea what it was about.
That's the thing; the marketing is about the marketing. If you're really curious, it means you've fallen for it.
This is the kind of campaign that just keeps drawing you in further and further by teasing you along. It's the same school of thought as that MySpace artist-by-artist release that the festival did a year or two back.
For those who haven't seen it, on the first page there's a countdown timer with about sixteen days on it and a little mouse-pointer game (chasing a mechanical wasp). Then you're taken to some trippy short movies, and then there's an survey that plots a little shape-chart of your supposed emotional state. And then they want to "apply" to be part of some human testing by entering your email address, etc.
Judging from the countdown timer we'll know what this is all about in sixteen days.
We were camped at the KOA all weekend . . . a ton of them ended up there. Jerry, the owner of the KOA, collected two laundry baskets full of them and made his grandson deactivate them all. Said he was going to hand them out on the Fourth of July.
The field behind our campsite was the intended landing zone for the parachutists (they had a landing strip laid out on the ground with those same blinking blue lights), but only one of them actually made it there. We had decided to rest up for late night by listening to Arcade Fire from camp when this guy swooped in and landed close enough to us that we could actually hear him say "oof" as he touched down. Pretty freaky since we were just trying to figure out what these weirdos in the field were doing putting their pretty blue lights in nice neat rows and were totally unaware of all the ones in the sky. This same field was also where the Saturday night fireworks were set off - glad I was inside for that one. From the What stage it looked as if the KOA was pretty well inundated with smoke!