The organizers of Bonnaroo, the annual music festival that brings tens of thousands of people to a field outside Manchester, Tenn., are now owners of 530 acres of Coffee County land.
A week ago word leaked out that Superfly Productions and AC Entertainment were finalizing the details on the purchase. The production team announced today they had purchased the majority of the land used for the yearly gathering, which has attracted some 80,000 music lovers.
In addition, 250 acres will continue to be leased for additional camping and parking.
A purchase price for the land sale was not disclosed. The seller of the property, Sam McAllister, could not be reached for comment.
Superfly Productions and AC Entertainment Purchase Bonnaroo Site Written by mike greenhaus Wednesday, 10 January 2007
Almost five years after hosting the inaugural Bonnaroo Music and Arts Festival, Superfly Productions and AC Entertainment have purchased a major portion of the Manchester, TN-site where the annual music festival is held each spring. The festival organizers recently purchased 530 acres of the Bonnaroo site, which encompasses the festival’s performance areas, Centeroo, and a large chunk of the area used for camping and parking. The festival will lease another 250 acres this summer for additional parking and camping.
“We are really excited about making this investment,” Superfly’s Jonathan Mayers said. “It’s an incredible property that can lend itself to many different kinds of events and gatherings. Our hope is that this will become one of the premier event sites in the world. We plan to work closely with all local officials as we determine what types of events will be a good match for this site. We are very open-minded about working with anyone interested in using the property.”
Before Bonnaroo the Manchester, TN-farm, which was owned by Sam McAllister, hosted the 1990s-rock festival Itchycoo Park. Superfly and AC Entertainment are currently working on a master plan for the land that will be phased in over the next several years. After this year’s event Bonnaroo’s creators will implement a number of structural changes to the site and plan to host multiple events each year.vIn addition to annual charitable contributions, the festivals activities provide annual revenue to the county. Measured in a 2005 study, the economic impact of the event on Coffee County was more than $14 million in business revenues and more than $4 million in personal income. “We are looking forward to identifying long-term programs and projects that could benefit from Bonnaroo support.” Mayers said. The sixth annual festival will take place in Manchester, TN, from June 14-17, 2007. While the gathering’s lineup has not been officially announced, a handful of bands, including Cold War Kids and the John Butler Trio, have confirmed their appearances.
I think there's some good info in there, including that initial improvements won't be seen so readily for 2007 (if at all- although I bet they can set up earlier).
I also have to compliment their handling in the "boilerplate" section (the lower-half that describes the company or product). There's a great set of descriptors on the kind of music they host at Bonnaroo: "...Bonnaroo features many of the top artists in the grassroots rock genre, along with hosts of acts in complementary styles such as jazz, bluegrass, singer/songwriter, hip hop and electronica." I like the "grassroots rock" moniker better than "jamband" any day- and it speaks to acts that are NOT jam bands, but not label darlings either.
Anyway, there are some good nuggets there. And this is the first real press release I've seen from them. I'm in PR so I saw it come over the wire. Sorry I was slow to post it.