Superfly Productions and A.C. Entertainment, producers of the annual Bonnaroo Music Festival, are finalizing the purchase of the bulk of the festival site land near Manchester in Coffee County, Tenn.
The festival will end up owning about 530 acres alongside Interstate 24 purchased from landowner Sam McAlister. Bonnaroo has long-term leases with owners of 300 additional acres at the site.
Superfly president Jonathan Mayers tells Billboard.com that serious negotiations to buy the property have been in place for about six months. He declined to reveal a price tag for the land, but did say the plan is to not only build a permanent infrastructure at the site, but to host other events in addition to Bonnaroo.
"We always felt the land would be a good long term investment for us," Mayers says. "It's a big investment for us, but we believe in the long term of the festival and other events we can create on the property, and the fact that we're going to be able to put permanent infrastructure there. We're really excited about that."
Mayers says he and his partners are working on a master plan with architects, with improvements probably to take place in certain phases. "A lot of the infrastructure that we've brought in temporarily, whether it's power, water throughout the facility, permanent bathrooms, roads, even some of the actual staging, we're definitely planning to put in permanently," he says. "We're going to plan it very carefully to give us the flexibility to host several events out there. We want to make it one of the premier venues in the world."
Mayers says the rural Bonnaroo site would work for a wide range of events, large and small, "whether it's a country event or a Christian music festival, or just a stand-alone concert out there, with us producing it, someone else, or us partnering with someone. We're totally open-minded."
Bonnaroo is the top-grossing event of its kind in the world, capturing the Top Festival award at the Billboard Touring Awards for three consecutive years. Last year's event grossed $14.7 million, according to Billboard Boxscore, with such headliners as Tom Petty & the Heartbreakers, Radiohead, Beck and My Morning Jacket.
Bonnaroo VI is set for June 14-17. A limited allotment of "a few thousand tickets" went on sale at the end of 2006 and sold out quickly, before any acts were announced. Mayers expects the 2007 lineup to start being announced by the end of the month.
"It's a diverse lineup, strong throughout," says Mayers. "We're really excited about some of the new artists that haven't played the festival, and I think there are going to be some surprises that no one else has. Each year we try to raise it a notch, present different artists and expand what Bonnaroo means."
i hope it remains "roo" also. i have a hunch that 5 years from now we will be walking around hotels and superfly franchised mcdonalds. and dont forget a big tower records. hopefully it wont happen that way. and if it does i will still be there. it just wont be the same. but i know things like that will ensure roos profitability and therefore is future but i hope it dosent go too far. i think they should stop after some permanent bathrooms and possibly some paved walkways to cut down on dust. i really hope they dont build permanaent vending buildings and sell there own food and have less festie vendors. i guess we will have to wait and see. it could be the greatest thing ever. more festies in manchester!!!! but i dont have as much faith in superfly as i once did.
Post by crazykittensmile on Jan 4, 2007 13:43:03 GMT -5
yeah i really hope they don't overbuild it. roads and potties would be great, and i can see how permanent stages would really help them out. but if they put up a crap ton of buildings it would take away a bit of the charm.
As far as I can tell by going every year, Bonnaroo has kept it an amazing experience for the fans without degrading the charm of the event. I see no reason why Bonnaroo would turn its back on the fans or do anything to make it less "cool". Vegoose has been really cool too.
Why, after five years and seven events, do people still think Superfly and AC Entertainment are going to do anything to fuck up what they've built?
i think they might because they said they would. im trying to locate it. but there was an article about how superfly wanted to build some mega money mainstream "thing". if i remember correctly the term "a rock and roll branson, missouri" was used. hotels, rides, etc.... i suck at finding past posts. but i remember it being posted on here.
if they get too crazy and start building on site wal-marts and such, it will be our job to tear down the festival so they will step back and say "what did we do wrong?" but by then they will be laughing on their illustrious trip to the bank
they are just ambitious rich dudes looking to get richer. i guess you cant blame them. i think roo has this status of being above that. or any fest of its type. but its a business with the intent to make money. and if it dosent it will go away. hopefully they will take these other ambitions and make them new ventures. leaving roo unchanged. but as roo and vegoose are really their only marketable/recognizable assets to build off of i think its likely things will be drastically changing in the near future.
unfotrunately in todays world it takes corporations and lawyers to do roos. it cant just be four hippies deciding to throw a fest for the good of mankind. its just not possible. sadly.
These guys were NEVER four hippies. They were four rich kids who started promoting shows in New Orleans because they (meaning their parents) had the money to start it. They are very good businessmen that have made a lot of money while maintaining integrity (so far). Let's hope they manage to keep it real.
damn i just checked roos weather and its 60's in the days and 40's at night. thats nicer weather then we had at fall hookah and harvest jam. and a hundered times better then gory at the quarry. maybe if they buy the site we will get something to do in the winter months. i know id go to a newyears festival at the "roo farm"
Post by ziggyandthemonkeys on Jan 4, 2007 18:31:42 GMT -5
I dont think the hotels and all that has anythign to do with bonnaroo. They're just saying they want their company to get their hands in more things then two festivals, which is understandable. I would never expect a hotel on the farm.
Don't doubt the hotels..... I don't know how many of you go to NASCAR events but at Bristol Motor Speedway in TN the built this: www.bristolracedaycondos.com/
It will read something like this: Welcome to the Manchester/Bonnaroo Luxury Condominiums. Here at Manchester Music Festival Rentals, Inc., we are excited to provide the ultimate Bonnaroo fans the chance to stay in the lap of luxury.
OK so I just changed some wording around from the website...
So..don't think it can't happen..look how many more people are going VIP.. We all still do what we like to do no matter the cost. Races, concerts, gas, drugs...the price of items keep going up and there is allways a coustomer at the door.... So until no one shows up things will be built and prices go up.....sad.